Hello there 👋🏾 I'm Justin Webber. I create products and strategies for the next generation of user experiences (UX) - specializing in automation, blockchain, and artificial intelligence (AI).
My work
Product Designer
IBM: Innovation & Entrepreneurship
During my time at IBM, some of my most notable achievements were focused on innovation and entrepreneurship. At times, this required me to step outside of my normal day-to-day product design work to identify potential areas of improvement within IBM's expansive portfolio.
1
Thoughtnav: Online focus group platform
Focus groups help researchers better understand people. They are flexible by design and capable of generating discussion between topic leaders, decision-makers, and the general public. I was hired to provide updates to a focus group platform that had not been optimized in over a decade. My goal was to provide a modernized and responsive solution that can scale across mobile and desktop experiences; granting flexibility for participants and researchers to complete study modules and manage study progress.
3
IBM: Entering the low-code application platform market
During 2021, our Business Automation team had been working to identify growth opportunities that will bolster IBM's approach for competing against other vendors in the Automation market. One of the key areas missing was identified as IBM's lack of participation in the low-code application platform (LCAP) market. This market was valued at $18.6B in 2022 and was expected to grow at 21.6% CAGR to $35.3B by 2025.
2
Toyota North America
Our team was tasked with building a proof of concept (POC) for a system capable of enforcing transparency and visibility within the multiple stages of Toyota's supply chain. During this time, I led the UX design effort and performed rapid competitive research that enabled my team to leverage techniques from a wide range of experiences (e.g. asset tracking, inventory management, etc.) - enabling users to work with a familiar set of terms and patterns resulting in a simplified experience when interacting with the blockchain specific aspects of the solution.