Our team was tasked with building a proof of concept (POC) for a system capable of enforcing transparency and visibility within the multiple stages of Toyota's supply chain. During this time, I led the UX design effort and performed rapid competitive research that enabled my team to leverage techniques from a wide range of experiences (e.g. asset tracking, inventory management, etc.) - enabling users to work with a familiar set of terms and patterns resulting in a simplified experience when interacting with the blockchain specific aspects of the solution.